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WELCOME


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WELCOME


multi-faceted.

Our philosophy is different and working with us is different. The core to our process is clearly understanding what is effective with your brand and building adjacent strategies that quickly move your business forward. While disruption is a popular word in business these days, it typically means starting from scratch, both expensive and time consuming. Your brand truth is often buried in what you do, we help you use it as a weapon.

FINANCIAL & strategic RESOURCE.

Our mission is finding where to focus. We work with companies to understand the essense of their idea and unlocking it's value. We always focus on what is right versus next quarter.

THE FIRST THING YOU meet.

We specialize in developing experiences that create an intersection between your brand and your consumer to create meaningful and long lasting relationships.

BUILDING TODAY'S BRANDS.

Understanding your brand truth is the key. With this we focus on your brands potential to build an adjacent road map for your brands future.

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Funding


INTEGRITY, HONESTY AND TRANSPARENCY IS AT THE CORE OF OUR CULTURE. TIME, WE DON'T HAVE ENOUGH AND YOU DON'T EITHER. TOGETHER WE EVALUATE, DECIDE AND TAKE ACTION.

Funding


INTEGRITY, HONESTY AND TRANSPARENCY IS AT THE CORE OF OUR CULTURE. TIME, WE DON'T HAVE ENOUGH AND YOU DON'T EITHER. TOGETHER WE EVALUATE, DECIDE AND TAKE ACTION.

We focus on both the critical next 12-24 months of a companies evolution and what is essential for the long-term on a company’s trajectory.

 

Adjacency Partners has the ability to add value to both short term and long term advisory and investment horizon's of five years, sometimes longer. We want to be very selective with the people and companies we work with.

Our goals are simple, we add and unlock value. Financially, we strive to take pressure off of the business short term. Raising capital drains the senior management team of resources and focus, we try to give that back. Our approach evaluates through the simple mindset that all great ideas are not great business's. We look at the potential consumer and ask; Is it proprietary? Is there an existing infrastructure for this business? Does the model scale? And is there a margin model that drives the business? Most importantly will our partners embrace an outside perspective? Inertia and Momentum are your biggest business allies, can we create a collaboration that provides this forward looking mindset?

When we look at growth capital with a different lens, we look at the business and equally as important, the talent in the company.  People are the key to any ventures success. You should look at us the same way. Capital can be easy, the relationship that comes with it, maybe not.

We make investments and work in advisory roles as well. We do not have a preordained formula for working with emerging and mid-growth brands. It is about the relationship, it's about working with great people who have no egos and working effectively with entrepreneurs who are open to create a structure and process that has clear sight lines to a winning environment and culture.

We add value beyond capital. Our job is to bring relationships and business expertise that allows to you to think differently and bigger. We tell you what we are doing every step of the way and what we are trying to achieve for your business.

    

CURRENT FUNDING AND ADVISORY PROJECTS

CURRENT FUNDING AND ADVISORY PROJECTS AS OF DECEMBER 2016

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Social | Digital


IT'S PRETTY SIMPLE. AT ADJACENCY PARTNERS, WE GENERATE IDEAS THAT INSPIRES ENDURING BELIEF.

Social | Digital


IT'S PRETTY SIMPLE. AT ADJACENCY PARTNERS, WE GENERATE IDEAS THAT INSPIRES ENDURING BELIEF.

 

 

Your Digital and Social Identity is your Brand.  

Owning your brand narrative will always remain important as it guides your relationship with the world. However the message you push out to the world is balanced by the two-way conversation that comes back to you. The days of having a singular Big brand narrative and positioning are over. Today brands must used paid media to insert themselves into the right conversations at the right time. Social intelligence is not the beginning of your digital social strategy but where strategy is executed through policies, procedures, metrics, tactics and tools you use to listen, measure, respond, integrate and engage in real-time online conversation. This is the 80% of the planned effort, the 20% that becomes the inbound is where the value is found for your brand, whether it is a social, digital or UGC inspired conversation. Adjacency Partners has successfully defined and executed plans that improve business. Our focus is to find that immersive experience that defines your brand, makes you memorable and grows your business no matter where your consumer chooses to meet you, it's their choice not yours where, when, and how often they choose to spend time with your brand.  You better make it a damn good experience. We understand it and its where come from.

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Building Brands


GENERATING INNOVATION AND CRAFTING UNIQUE VISIONS - EVERYDAY.
NEVER FORGETTING WHERE WE CAME FROM.

Building Brands


GENERATING INNOVATION AND CRAFTING UNIQUE VISIONS - EVERYDAY.
NEVER FORGETTING WHERE WE CAME FROM.

 

 

AP is adept at capturing and creatively expressing the innate power of a brand's moral and emotional energy.

Where does customer loyalty come from? Think about those brands that you purchase from over and over, even when there are cheaper options out there. Do you usually fly on a particular airline? Do you buy your coffee from the same place every morning? Do you suggest a specific restaurant whenever out-of-towners ask for suggestions? Often the reason we stay loyal to brands is because of their set of values. The best ones strive to combine physical, emotional, and logical elements into one exceptional customer - and employee - experience.  

When you successfully create a connection with your customers and employees, many of them might stay loyal for life - and you'll have the chance to increase your overall profitability while building a solid foundation of brand promoters. But achieving that connection is no easy task. The companies that succeed are ones that stay true to their core values over the years and create a company that that employees and customers are proud to associate with.

Adjacency Partners can help create a real connection between your brand and your customer. We go deeper to find the true DNA, or essence of your brand.

 

Brands we have had the pleasure of working with: